Expert SEO services can raise your website above your rivals
Some SEO professionals, say they help companies to the top of the search results quickly. They claim that every website has a special setting that helps to get the number 1 ranking. We hear it all
the time from clients. That so and so said they get the the number one ranking on Google. We want to warn you right now nobody can guarantee the number one ranking on Google. Let’s say you sell purple widgets. A large chain also sells purple widgets. Most of the time you are not going to out rank the national company. The reason for this is not that you have an inferior website or product. The real reason is you probably do not have the marketing budget that they have.
Getting to the top of your niche with strong SEO
Often times a web designer just does not properly optimize your website. It is not that they don’t try, because a lot of them do. The issue is, they know webdesign. There are often a lot of things that need to be done to every website while it is being built. Or you need to have your SEO expert go back in and change a lot of things. 90% of the time the changes that need to be made will never affect how the website looks.
Better SEO Web Design
One of the biggest trends right now in web design is the large image or movie on the front page. This is actually one of the worst things you can do for your website. There are plenty of studies out there that shows it actually increases the bounce rate of your website. This is potential clients coming to your website and then leaving before even getting to what you have to offer. Back in 2012 Google even announced that it was going to start to lower the ranking of websites that do not have content above the fold.
A lot of people just thought this update was for ads above the fold. Unfortunately they missed the other part in the update about relevant content. As seen on MOZ.com there are a couple of discussions about how this has had a negative effect on established websites.
Content is Still King in SEO
The above statement is just reality. So what does this mean for you and your website? Honestly it means you need to have content that actually has meat behind it. Readers need to be able to understand what you are trying to say without having to get out the dictionary just to understand your message. Have you ever noticed that wikipedia ranks for just about everything under the sun? There is a reason for this. They have content and lots of it. you hardly ever find a page there that has 200 words on it. Typically they are well over 1000 words per page. Even our own SEO clients typically have a minimum of 500 words per page. There is a reason for this. Search engines are still robots. No matter how advanced they have gotten recently they still depend on the content of your website to know how and where to rank a web page.
Offsite SEO Helps more then most experts will admit.
This falls back to search engines are still robots. While Google does have what they call “RankBrain“. It is still just a computer and uses math to determine the quality of your website. One of the things it takes into account is who links to your website? It used to be that all you had to do was just get a few links to a webpage and you could watch it climb in the rankings. Not anymore, now when building links you need to get high quality links. So how do you do this? Well the easiest way is to have good quality content that other websites want to link to. So in reality we are back to “Content is King”. Getting links from social media can add a great amount of traffic to your website. This helps with establishing a trust in the eyes of the search engines. But, getting high ranking websites to link to your site will give you the best boost possible.
If you are looking for a qualified SEO company near you then give us a call and see what we can do for you. One of the best things about us and our SEO plans is we never have a contract.